Why do I have a Price Indicator on my advert? – Autotrader UK Preprod

Price Indicators show a buyer whether a vehicle is priced low, great, good, fair, or high.

Price Indicators are based on the price of the vehicle advertised. They are compared with Autotrader valuations and are made up of variable factors such as:

Live market movements
Similar vehicles
Similar specification

What labels are there?

Label	Meaning
Higher price	More expensive than Autotrader's valuation, but there may be some reasons for this
Fair price	Only slightly more expensive than Autotrader's valuation
Good price	Priced very closely to Autotrader's valuation
Great price	Slightly cheaper than Autotrader's valuation
Lower price	Priced much lower than Autotrader's valuation

Why can't I see a label?

Reason

Explanation

No analysis

We can't determine a price indicator for this car because of insufficient data

There are three instances where a vehicle may have a 'No analysis' indicator:

No Valuation: This is where we're unable to provide a valuation for a car, so we can't show a price indicator
Not enough data: This is where we don't have enough information around specification and optional extras. These vehicles will also get a 'No analysis' flag in Portal/Retail Accelerator/Retail Check. As more information is added over time this may change. Certain cars may get a Price Indicator in the future. This is why it's so important to add optional extras to the advert
Excluded cars:
- Cars under £1,500 and over £70,000
- Very new cars e.g. anything under 300 miles and 6 months old. This is because we have limited data for these, so these are likely to get no indicator
- Cars over 15 years old
- Vehicles that have been written off (Category C, D, S or N)
- Imports and new cars
- Listings by private sellers
- Rare or classic cars

Updating

The price recently changed and the price indicator is updating

How to get an indicator

Price indicators reflect how fairly priced your car is compared with the market
If you price your car to the market, you'll see an indicator on the advert. If you don't, there could be a few reasons why:

Have you only just placed the advert?

There will be a delay of 15 minutes in Portal and on the website between updating your advert and updating the indicator
Whilst the update is happening, the indicator will disappear from the advert. This makes sure that the advert is at no point misleading for the car buyer