We know how busy it can get, but it’s so important to reply to your reviews. Especially the negative ones. Today, consumers rely on reviews when buying a vehicle.
You don’t have to reply to them all straight away. Set yourself 30 minutes each day to reply. Create written templates to reuse and tailor them to each review. It’s about deciding what’s important for your business. If you’re not replying to them, but your competition down the road is, it's likely they will get the lead.